How Long Should a Landing Page Be? Plus 3 Examples to Study
Long landing pages are common, but they aren't very effective. Surveys suggest 400 to 600 words at most. Here are three landing page examples you can borrow ideas from.
Webdesign-jakarta.com - In web design, the landing page, or main page, is one of the most important parts of the process. Even if the other pages look great, a weak landing page means potential customers won't bother digging deeper into your product. The copy on a landing page plays a big role in how well it works, and many sites use very long landing pages. Is that effective? In other words, how long should a landing page be?
It turns out that a landing page template that runs too long isn't very effective. Surveys suggest your landing page should use 400 to 600 words at most. Go beyond that and potential customers won't bother reading it. Use too few, and search engines like Google won't be keen to put you at the top of their results.
Below are a few landing page examples that could suit your site:
A quick review of this landing page template: the centered headline works well, because people see right away what the site is about. The testimonial column isn't too wide or too long, so users can spot it easily. The overall look matches the text on the site. And finally, the logo sits perfectly in the top-left corner.
The first thing users notice is the promotion, placed right where the landing page leads the eye, and it's very easy to see how to book using the apply form. Further down, other products are offered along with their features, which suits hotels and similar services well. There aren't many menus, pages or categories to confuse users into looking elsewhere.
This is a very unusual landing page. Why? Even though it's very long and has no menu other than the order button, it makes the site's content easier for users to understand. Pages like this are typical for tourist destinations, walking visitors through a particular tour route. The format feels especially engaging for a tourism landing page or other niches.
You can borrow ideas from the landing page examples above for the site you build. Make sure they fit your niche, because that choice affects the visitors and users who come to your site.
