What Google Analytics Can Do for Your Website
Once Google Analytics is part of your web design, you can see statistics on the visitors who come to your website and how they behave.
When you plan a website during the web design process, it's a good idea to ask your web design vendor to set up Google Analytics for your website. Once Google Analytics is built into your web design, you can see statistics on the customers who visit your site. It shows more than just how many visitors you get: Google Analytics also reveals how those customers behave while they're on your website.
If it turns out that people rarely visit a certain page, something may be wrong with that page. In your next round of web design, focus on fixing it. On the other hand, when the statistics show that a page is one of your most visited, it's best to leave it alone the next time you redesign. Statistics can tell you a great deal; it's up to you whether you put them to use.
