Sari Roti Products: Healthy Bread Snacks Loved Across Indonesia

Who hasn't heard of Sari Roti products? Young and old alike know the breads Sari Roti makes. Today Sari Roti is one of the best-known bread manufacturers in Indonesia, offering a wide range of breads. The reason is simple: its products are high quality, yet still priced so that people at every income level can afford them.

Sari Roti at a Glance

Sari Roti is the brand name of the bread products made by PT Nippon Indosari Corpindo Tbk. The company was founded on March 8, 1995, and began commercial operations in 1996. One of PT Nippon Indosari Corpindo Tbk's factories, along with its head office, is located in the MM2100 industrial estate at Jalan Selayar Blok A9, Mekarwangi Village, West Cikarang, Bekasi, West Java. Its other factories are in the Jababeka industrial estate in Bekasi and in Pasuruan, Semarang, Makassar, Purwakarta, Palembang, Cikande and Medan.

The company's core business covers manufacturing, selling and distributing bread under the Sari Roti brand, including white bread, sweet buns, cakes, bread crumbs and layered bread. Most of its revenue comes from white bread and sweet buns. PT Nippon Indosari Corpindo now runs about 10 bakeries across Indonesia, with total output of 1.82 million pieces of bread every day.

Sari Roti's Commitment to Quality

As demand for Sari Roti products keeps growing, Nippon Indosari Corpindo has put even more emphasis on the quality of the bread it makes. You can see this in its 3H commitment: Halal, Hygienic and Healthy. As part of that commitment, PT Nippon Indosari Corpindo has earned HACCP certification. HACCP stands for Hazard Analysis Critical Control Point, a certification that guarantees food safety. Sari Roti also keeps developing new products to match what consumers want.

Sari Roti Products

Sari Roti has made a great many products over the years. In general, though, its range as listed on Sari Roti's official website (rotinyaindonesia.com) falls into 3 groups: Sari Roti White Bread, Sari Roti Sweet Bread and Sari Roti Cake. So what varieties does each group include? Here's a rundown.

Sari Roti White Bread

This type of bread comes in 8 varieties:

1. Sari Roti Tawar (classic white bread)
2. Sari Roti Tawar Kupas (crustless white bread)
3. Sari Roti Tawar Gandum (wheat bread)
4. Sari Roti Tawar Coklat Chips (white bread with chocolate chips)
5. Sari Roti Burger Bun
6. Sari Roti Plain Rolls
7. Sari Roti Sandwich Isi Coklat (sandwich bread with chocolate filling)
8. Sari Roti Sandwich Isi Krim Peanut (sandwich bread with peanut cream filling)
9. Sari Roti Sweet Bread

Sari Roti Sweet Bread

The Sari Roti sweet bread line is huge, with about 19 varieties. Here are the Sari Roti sweet breads:

1. Sari Roti Isi Kelapa (coconut filling)
2. Sari Roti Isi Chicken Teriyaki (chicken teriyaki filling)
3. Sari Roti Beef Barbeque
4. Sari Roti Sobek Isi Cokelat Strawberry (pull-apart bread with chocolate and strawberry filling)
5. Sari Roti Sobek Isi Cokelat Srikaya (pull-apart bread with chocolate and kaya coconut jam filling)
6. Sari Roti Sobek Isi Cokelat Blueberry (pull-apart bread with chocolate and blueberry filling)
7. Sari Roti Sobek Isi Cokelat Nanas (pull-apart bread with chocolate and pineapple filling)
8. Sari Roti Kasur Keju (soft cheese bread)
9. Sari Roti Isi Krim Keju (cream cheese filling)
10. Sari Roti Isi Krim Moka (mocha cream filling)
11. Sari Roti Isi Krim Cokelat (chocolate cream filling)
12. Sari Roti Isi Krim Cokelat Vanilla (chocolate and vanilla cream filling)
13. Sari Roti Cake

Sari Roti Chiffon Cup

This last group is one of the tastiest of all, with these flavors:

1. Chiffon Cup Cake Strawberry
2. Chiffon Cup Cake Pandan
3. Chiffon Cup Cake Cokelat (chocolate)

Those are the many Sari Roti products, and they show how seriously the company takes its goal of giving Indonesians the best bread it can. You can also read about the Sari Roti bread making process.